This website uses Google Analytics to help analyse
how users use this site. Google Analytics uses “cookies”,
which are small text files placed on your computer, to collect standard
internet log information and visitor behaviour information in an anonymous
form. No personally identifiable information is collected about you
unless you explicitly submit that information via a fill-in-form on
The anonymous information generated by the cookies
about your use of this website (including your IP address) is transmitted
to Google. This information is then processed to compile statistical
reports on website activity for merl-ltd.co.uk only. Element Hitchin
/ MERL uses these reports to evaluate aggregate visitor usage to optimise
of the site and assist in marketing.
Your IP address is collected purely for the purpose
of determining geographic location of visits to an accuracy that is
typically within a 40km radius. Element Hitchin / MERL does not link,
or seek to link, an IP address with the identity of a computer user.
associate your IP address with any other data held by Google.
For further information about how Google Analytics