Element Hitchin / MERL Cookie Policy

This website uses Google Analytics to help analyse how users use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. No personally identifiable information is collected about you unless you explicitly submit that information via a fill-in-form on this website.

The anonymous information generated by the cookies about your use of this website (including your IP address) is transmitted to Google. This information is then processed to compile statistical reports on website activity for merl-ltd.co.uk only. Element Hitchin / MERL uses these reports to evaluate aggregate visitor usage to optimise the content of the site and assist in marketing.

Your IP address is collected purely for the purpose of determining geographic location of visits to an accuracy that is typically within a 40km radius. Element Hitchin / MERL does not link, or seek to link, an IP address with the identity of a computer user. Google will not associate your IP address with any other data held by Google.

For further information about how Google Analytics uses cookies and IP address data, see:

http://www.google.com/intl/en/analytics/privacyoverview.html